Media Issue #5 New Form of Advertising through Social Media

Are you familiar with the new social media platform called Vine?


It is a 6 second video looping sharing service from Twitter. This app allows you to share the videos onto Facebook, Twitter and also the entire Vine network. This article believes that it is the 'shortest yet hottest thing in social media marketing'.


In this day and age, videos and images are used more often as marketing tool. This is because they are more interesting and more engaging with consumers than articles and blogs. A picture is worth a thousand words. This is why this social media website is increasing as a marketing tool. These days, more people access social media website through their smart phones and because of that there is a higher probability of them watching the video through their smartphones than on television or radio. Also, watching a Vine video only takes 6 seconds of an individuals' time while an article will take twice as long if not longer to read.


In my opinion, social media advertising have changed the way we view advertising. It not only saves time but also it is within the palm of your hands and consumers are able to watch it whenever they want. However, I think that promoting a product to consumers through Vine may not be very beneficial. This is because, in 6 seconds, the value of the brand may be very hard to portray.This applies to all brands. Especially when the video is segmented within that 6 second. On the other hand, if the product advertisers are able to attract attention of consumers within 6 seconds of the video, they will clearly be very impressed with the advertisement.


Also, using advertisement on Vine or other social media like Facebook or Twitter may decrease the value of the brand. This is because, consumers may think that the brand may have lower quality. Brands that are advertised on Vine may also confused consumers as they would now know whether it is an official site by the brand or just a website done by some random individual.


Therefore, I suggest that brands should remain in the old fashion media. For example television and also radio to attract consumers.


Reference:
11 Ways to Promote your Brand or Product Through Vine